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Meet Carol Ann Waugh

Carol Ann Waugh is president of Xcellent Marketing, a Denver-based consulting firm specializing in helping educational and reference publishers develop effective marketing programs to sell to K-12 schools and libraries. Her professional background incorporates a broad range of responsibilities during the past 30 years. She has been the Publisher and Executive Vice President R.R. Bowker, a database publisher specializing in library, bookstore and educational markets, a Vice President of the database division of Progressive Grocer, a major grocery industry publisher, and a Vice President of Butterick Publishing, a publisher of K-12 educational multi-media programs. Her work has involved launching the first commercially successful CD-ROM product in the US as well as hiring, training and managing a staff of marketing and sales professionals.

In 1982, she founded and managed her own publishing company that produced a directory and newsletter for the microcomputer industry and sold that company to a division of Xerox. In 1998, Ms. Waugh co-founded Internet Monitor, a company that provided nationwide seminars, newsletters and books on Internet marketing strategies. This company was sold to the Software Information Industry Association in 2003.

As an independent consultant for more than 15 years, she has worked with a multitude of companies, helping them with their overall marketing strategies as well as helping them implement specific campaigns. She has directed numerous marketing campaigns, which involved list selection, direct mail creative development, telemarketing, space advertising, special exhibits and public relations and, of course, catalog marketing.

Her efforts in these fields have resulted in several honors, including the inclusion of her biography in Who's Who of Finance, The World of Who's Who of Women, and nominations for Direct Marketing Woman of the Year. Most recently, she was awarded the coveted "pink jacket" from the Making it Happen Foundation for her contributions to the education technology industry. Ms. Waugh is an accomplished writer, having authored 5 published books and many articles. She was the originator and co-editor of the Experts' Guide to the K-12 School Market. She is widely recognized in the industry and is invited to speak at many industry meetings and conferences.

Ms. Waugh holds a Masters of Business Administration from Pace University, and a Bachelor of Science from New York University.