Creating Catalogs That Sell
By Carol Ann Waugh

Learn the secrets of successful catalog strategy, creation and management -- an essential component of any K-12 marketing plan.

ISBN 0-9728926-0-5. 88 pp, spiral bound. $24.95

Carol has spent the last eighteen years helping publishers develop catalogs that generate high responses from educators in the K-12 market. Her "tricks of the trade" are outlined in this highly readable and information-packed book. Drawing on examples from more than 18 educational publishers, Carol details all the elements of creating a successful catalog ‚ from when to mail to how to track response ‚ as well as covering the basics of strategy, offers, design, copy, and organization. The education market is a huge opportunity for publishers and this book will help companies develop the most important marketing channel to reach educators.

Download a PDF of the Introduction

Table of Contents

Introduction
Defining Your Strategy
Selecting Your Target Market
Selecting Your Products
Organizing the Catalog
Determining Your Break-even Point
The Front Cover
Opening Spread
Catalog Copy
Photography
Inside Design
The Back Cover
Creating Offers
The Order Form
The Fact Page
Indexes
Web Site Page
Tracking Response
Some Final Tips