Marketing Articles

General Marketing

Marketing in an Uncertain World
Marketing in Tough Times
Fine-Tuning Your Marketing Budget: A Wise Strategy for Difficult Times
Marketing Strategies for a Tough Market — Garnering Free Publicity
Developing Relationships Through Telesales
Outline of a Basic Marketing Plan
Using Competitive Analysis to Build Your Marketing Messages
Catalog FAQS
Increase Your Sales by Adding These Words to Your Catalog
10 Ideas to Improve Your Next Catalog
How to Launch A New Product
Ya Gotta Have a Gimmick
Developing Effective Offers
Market Research Q & A
New Customer Acquisition
Customer Service – Let's Get Back to the Basics
Advertising Headlines ... Attention Grabbers Make The Difference
Disconnect Between Marketing & Fulfillment
What Works in Graphic Design for Direct Mail?
The Most Important Element Of Graphic Design . . . Readability
The Power of the P.S.

Internet Marketing
Confessions of an Addicted Internet Shopper
How to Use the Internet to Jump Start Your Book Sales to Educators
White Mail and Inquiry Marketing
EdNET Roundtable Email FAQ (PDF)
What we can Learn From Amazon.com
Viral Marketing
Using The Internet To Gather Competitive Intelligence
How Many Domain Names Do You Own?
E-Zines Save You Money And Expand Your Marketing Reach
Buying Key Words to Promote Your Web Site
10 Easy Rules For Developing Targeted Keywords for your Web Site

Marketing to Schools
Walking In A Teacher's Shoes: What We Can Learn From Being There!
School Marketing 101
How To Select Responsive Mailing Lists for the Educational Market
Winning Awards is Great Publicity and will Increase Your Sales
Eight Steps to Writing a Great Sales Letter to a Teacher
Selling Subscriptions to Schools
Getting Ready for the Spring Buying Season
Federal Education Funding Changes -- 2002

Marketing to Libraries
Marketing To Libraries: Facts Vs. Fables
How to Market to Libraries: Getting Those Important Reviews
How to Track Library Customers

Internet Marketing Law Articles
We have posted these articles with the permission of Lloyd L. Rich, the sponsor of The Publishing Law Center.

Internet Legal Issues: Meta-Tags
Internet Legal Issues: Linking
Internet Legal Issues: Framing
Internet Legal Issues: SPAM
Who Controls Electronic Rights – The Publisher Or Writer?