Copyright 1999 Carol Ann Waugh

Submission of your top new products to be considered for awards is one of the least costly and potentially best sales generator of any marketing program you can undertake in the education market. Here is a partial list of who sponsors educational software awards. So, visit these sites and sign up to receive their submission packets when they are mailed.

CODIE Award
Sponsored by: Software and Information Industry Association

EDDIE Award
BESSIE Award
Sponsored by: CompuED Learning Lab

Software Awards of Excellence
Sponsored by: Technology & Learning Magazine

Awards Portfolio
Sponsored by: Media & Methods

New Media Invision Award
Sponsored by: Newmedia Magazine

Global Learning Initiative Awards
Bologna Children's Book Fair and the Association for Educational Publishers

Teacher's Choice Award
Learning Magazine

Golden Lamp Award
Distinguished Achievement Award
Educational Publishers Association

Curriculum Hotspots on the Web
District Administration Magazine

ABOUT THE AUTHOR
This article was written by Carol Ann Waugh, President of Xcellent Marketing, a marketing and new business development firm specializing in the educational and library market. Xcellent Marketing offers a variety of marketing services to help publishers increase their revenues and profits from identifying new markets, providing critiques of web sites and marketing communications such as direct mail, catalogs, advertisements, etc. as well as developing effective traditional as well as Internet-based marketing plans. Carol can be reached at (303) 388-5215 or at cwaugh@xcellentmarketing.com.